Branding Blog Posts | Speaking.com

Purposeful Branding, with Simon Mainwaring

By Simon Mainwaring

Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world. Simon shows companies how to define, frame and share the story of their good work in ways that build their brand reputation, customer community,… more -->

Learn What Customers & Employees Crave Most, with Gregg Lederman

By Gregg Lederman

Gregg Lederman is the founder and CEO of Brand Integrity, a passionate engagement company with disruptive and sustainable solutions that don't just work, they matter. He is the author of ENGAGED! Outbehave Your Competition to Create Customers for Life, a New York Times and USA Today Bestseller. ENGAGED! was recognized as one of the "30… more -->

Purpose-Driven Branding with Simon Mainwaring

By Simon Mainwaring

Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world. Simon shows companies how to define, frame and share the story of their good work in ways that build their brand reputation, customer community,… more -->

Beyond the Elevator Speech – A Personal Branding Strategy is Essential

By Duncan MacPherson

When you meet someone for the first time and they ask you this question: "What do you do?" How do you respond? Do you say something along the lines of "I am a wealth advisor (or insert other occupation) and I help my clients manage their assets and risk." That, of course, is an accurate… more -->

Tesla Open Source: Profit is Purpose

By Simon Mainwaring

When Elon Musk announced that he would open source Tesla’s valuable intellectual property he commanded great attention across the auto industry and the private sector. Not only did he do something profoundly counterintuitive in terms of the traditional self-serving interests of a company discharging its fiduciary duty to shareholders, but he also demonstrated a new… more -->

Turning Detractors Into Loyalists

By Jackie Huba

The Alamo Drafthouse theater chain based in Austin, Texas has built a reputation on their love of movies, creative programming and perhaps more recently for its stringent no texting and talking policies. For the uninformed, Alamo strictly prohibits using one’s cell phone for any reason during a movie. Rule breakers are warned once, and upon… more -->

Guerrilla Marketing for Professional Speakers

By Orvel Ray Wilson

It’s Better to be Different than to be Better Based in Edinburgh, Flow Languages provides translation and interpretation services all over Europe. While working together over SKYPE on his Guerrilla Marketing Calendar for 2014, the owner, James Canter, shared his plan to send Valentines Day Cards to all of their clients. James had designed an… more -->

Simon Mainwaring Featured in Speaker Magazine

By Simon Mainwaring

Simon Mainwaring, one of our favorite speakers, is on the cover of Speaker Magazine (April 2014 issue). A respected author, influential blogger and international speaker, Simon is considered one of the world’s foremost experts on branding and social media. He offers corporate executives, top brands and non-profit leaders critical insights into how to capitalize on… more -->

Build Scalable, Brand-building Power with Your Employees

By Kare Anderson

Even with the priceless brand-building glow enjoyed by a few celebrity CEOs like Richard Branson and Tony Hsieh isn’t it strange that so few CEOs attempt the same success? Odder still, few companies tap the scalable, brand-building power of their employees. In fact, it may be their biggest missed opportunity in our increasingly connected yet… more -->