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Branding

Purposeful Branding, with Simon Mainwaring

Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world. Simon shows companies how to define, frame and share the story of their good work in ways that build their brand reputation, customer community,… more -->



Learn What Customers & Employees Crave Most, with Gregg Lederman

Gregg Lederman is the founder and CEO of Brand Integrity, a passionate engagement company with disruptive and sustainable solutions that don't just work, they matter. He is the author of ENGAGED! Outbehave Your Competition to Create Customers for Life, a New York Times and USA Today Bestseller. ENGAGED! was recognized as one of the "30… more -->



Purpose-Driven Branding with Simon Mainwaring

Simon Mainwaring is the founder of We First, a leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world. Simon shows companies how to define, frame and share the story of their good work in ways that build their brand reputation, customer community,… more -->



Beyond the Elevator Speech – A Personal Branding Strategy is Essential

When you meet someone for the first time and they ask you this question: "What do you do?" How do you respond? Do you say something along the lines of "I am a wealth advisor (or insert other occupation) and I help my clients manage their assets and risk." That, of course, is an accurate… more -->



Tesla Open Source: Profit is Purpose

When Elon Musk announced that he would open source Tesla’s valuable intellectual property he commanded great attention across the auto industry and the private sector. Not only did he do something profoundly counterintuitive in terms of the traditional self-serving interests of a company discharging its fiduciary duty to shareholders, but he also demonstrated a new… more -->



Turning Detractors Into Loyalists

The Alamo Drafthouse theater chain based in Austin, Texas has built a reputation on their love of movies, creative programming and perhaps more recently for its stringent no texting and talking policies. For the uninformed, Alamo strictly prohibits using one’s cell phone for any reason during a movie. Rule breakers are warned once, and upon… more -->



Guerrilla Marketing for Professional Speakers

It’s Better to be Different than to be Better Based in Edinburgh, Flow Languages provides translation and interpretation services all over Europe. While working together over SKYPE on his Guerrilla Marketing Calendar for 2014, the owner, James Canter, shared his plan to send Valentines Day Cards to all of their clients. James had designed an… more -->



Simon Mainwaring Featured in Speaker Magazine

Simon Mainwaring, one of our favorite speakers, is on the cover of Speaker Magazine (April 2014 issue). A respected author, influential blogger and international speaker, Simon is considered one of the world’s foremost experts on branding and social media. He offers corporate executives, top brands and non-profit leaders critical insights into how to capitalize on… more -->



Build Scalable, Brand-building Power with Your Employees

Even with the priceless brand-building glow enjoyed by a few celebrity CEOs like Richard Branson and Tony Hsieh isn’t it strange that so few CEOs attempt the same success? Odder still, few companies tap the scalable, brand-building power of their employees. In fact, it may be their biggest missed opportunity in our increasingly connected yet… more -->




Speakers / Writers

  • Inspirational and motivational speaker Chris Gardner draws on his extraordinary life story to share the lessons he has learned for overcoming adversity and improving performance. This life story became an autobiograph ... more -->

  • Steve Wozniak ... more -->
  • It's all about the “Breakthrough Mentality": using it, Vernice “Fly Girl" Armour flew from beat cop to Marine Corps pilot in just three years and on the way became the USMC's first African American female pilot, t ... more -->

  • Few speakers have a better claim to be regarded as inspirational than Nicholas Vujicic. Born without arms or legs, he has overcome his disability in the most astonishing ways, setting a true example of inspiring success ... more -->
  • As faculty chair of the Leadership Initiative at Harvard Business School, Linda Hill, the Wallace Brett Donham Professor of Business Administration, has chaired numerous HBS Executive Education programs. While doing res ... more -->
  • Marian Wright Edelman has been a pivotal force of justice within the last half century. As founder of the Children’s Defense Fund, she has been one of the nation’s foremost advocates for disadvantaged children, wo ... more -->

  • Social entrepreneur, New York Times best-selling author, and syndicated columnist Craig Kielburger likes to give back to the world in as many ways as he can. It’s a trend he’s followed since co-founding Fre ... more -->

  • A professional jazz guitarist at the start of his career, Josh Linkner has a passionate belief in creativity and innovation, and his career in the business world has been rooted in exploring the power of creative disr ... more -->

  • One of the science world’s most successful and influential CEOs, Tan Le started her incredible life journey as a refugee facing a high probability of death on a treacherous trip across the pirate infested China Sout ... more -->

  • Widely recognized as a leading expert on entrepreneurship strategy and globalization, Anil Gupta holds the Michael Dingman Chair in Global Strategy and Entrepreneurship at the Smith School of Business, University of M ... more -->

  • Sallie Krawcheck ... more -->





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