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Susan Packard
Travels From TRAVELS FROM
Tennessee, USA
Speaker Fee Range SPEAKING FEE RANGE ** Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.
$25,000 to $30,000
Book This Core Agency Speaker BOOK SUSAN PACKARD
speakers@coreagency.com
PROFILE
Susan Packard
Travels From TRAVELS FROM
Tennessee, USA
Travels From SPEAKING FEE RANGE*
$25,000 to $30,000
Email Core Agency Book Susan Packard
speakers@coreagency.com
  • Co-Founder of HGTV.
  • Trailblazer in building powerhouse media brands like HBO and CNBC.
  • Author of New Rules of the Game: 10 Strategies for Women in the Workplace.
  • Winner of the YWCA Tribute to Women Award.

Susan Packard has been on the ground floor of huge media brands like HBO, CNBC, and HGTV. She co-founded Scripps Networks Interactive and was formerly the Chief Operating Officer of HGTV. With her competitive drive and intuition for building brands, Packard built up Scripps Networks Interactive to attain a market value of over $10 billion, and she helped HGTV become one of the fastest growing cable networks in television history. Today, HGTV is available in more than 98 million U.S. homes.

Packard was first inspired to go into the brand building business while working for her father in high school and college. In the 1980s, she started working in the cable television business in sales at HBO, where she worked her way up to becoming a regional manager in charge of distributing HBO to cable operators. In 1988, she started working at NBC, where she helped launch the network’s cable property and was on the start-up team for CNBC. There, she went on to serve as the Vice President of Affiliate Relations and National Accounts.

Packard officially made her mark on the entertainment industry in 1994 by co-founding HGTV, where she served as the Chief Operating Officer. Packard also co-founded the Scripps Networks and became the President of Scripps’s New Ventures division, and later an Executive Vice President and the head of global distribution. Susan also co-founded the Fine Living Network and the DIY Network.

Packard has since left the cable television business to focus on other projects, such as writing her book, New Rules of the Game: 10 Strategies for Women in the Workplace. Today, Packard works with and speaks to women all over, at both for-profit and not-for-profit companies, learning more about their experiences and perspectives while sharing her own wisdom and motivational strategies. CableWorld magazine named Susan one of “The Most Influential Women in Cable” and in 2007 she was a recipient of the YWCA Tribute to Women Award.

VIDEOS
TESTIMONIALS

"She was excellent! She got your attention and kept it. Now it is just up to us to use her examples and place them in our business and make them work. Thanks for securing her as a speaker!"
- Attendee, Texas Workforce Solutions 2010

"We did want to take a minute to let you know that Susan Packard was just FABULOUS! We had a packed room and sold more than 700 tickets to the event. We could go on and on! She has a huge fan club out here in Columbus now."
- Women for Economic and Leadership Development (WELD)

"Great motivational speaker - makes you want to go and get to work!"
- Attendee, Texas Workforce Solutions 2010

"Susan Packard is the speaker you always look for, but rarely find. She is articulate, dynamic and powerful, yet incredibly down-to-earth and approachable. She has a track record as a proven and powerful leader. She brings a keen mind and intellectual curiosity to her continuing studies of leadership. She informed us, entertained us, and challenged us. She took the time and made the effort to perfectly tailor her presentation to the executives and professionals in the audience. Our audience was so impressed by her presentation that we invited her back to return as our keynote speaker at our Annual Symposium, and once again she received rave reviews. Susan delivers a message that is stimulating, inspiring and practical, with numerous “takeaways” that the audience can use to improve their effectiveness as leaders in their own organizations. I wish I could find more “Susan Packards” for every symposium."
- Arizona Women’s Leadership Forum

PROGRAMS

Co-Founder of HGTV and big-league brand builder Susan Packard has years of experience growing cable television networks from ideas into multi-billion dollar success stories. She has helped turn brands like HBO and CNBC into the powerhouses they are today with her intuitive sense for what people want and how to sell it to them. SuPackardan brings a unique and valuable insight from her experience in the cable television business and will show you how to grow your leadership team, build a major brand, and generate innovation in your company that will turn creative ideas into icons.

Competitive by nature, Packard knows how to navigate the complex field of the business world with a set of strategies she has termed “Gamesmanship,” which means thinking and acting like a winner. As a woman in business, Packard is familiar with the reality of trying to compete as a woman in business. She knows that many women get socialized to “tamp down” their competitive spirit, and that when they eventually enter the workforce, they may find that their coworkers’ strategies will differ when it comes to competing, losing, and winning. Packard shares her successful techniques for navigating all of this with confidence and success.

Packard captures audiences with her personal anecdotes and insights into business strategy. She is articulate and dynamic as well as down-to-earth, and she will inspire you with the right tools to achieve your own personal success.

Advancement Through Gamesmanship
How do employees reach that next level in their career? Baseline talent gets everyone in the game. Then people begin to compete for advancement and factors such as likeability and trust influence who is promoted into senior roles.

Susan Packard, co-founder of HGTV, lays out an approach to help your employees succeed called gamesmanship-a strategic way of thinking, as well as a language of business to help people advance. We are taught that 'winning' at work means collaboration and perfecting what we do. But these two drivers are not always the best way to move forward.

Through a dynamic and down-to-earth approach, Packard lays out the rules of gamesmanship, based on her upcoming book, New Rules of the Game, and illustrates how employees can better compete for promotions and plum assignments by speaking an alternative language, as well as how they can handle the many stresses that come with being in the workplace.

Now What? Creativity, Innovation and Turning Ideas into Icons
So you have a great, innovative idea that is without peer in the marketplace—how does that become a great business worth over $7 billion such as HGTV? Packard shares with the audience her experiences and the lessons learned in growing a multi-billion dollar business which today includes cable networks, books, DVDs, interactive properties and a family of trusted television personalities. A leader who inspired those around her to push the boundaries in innovating products to achieve business success, Packard shares the leadership skills necessary to incubate—and execute—game changing ideas.

The Leader Within: Growing Your Leadership Team
What do leaders need today to excel? Hear from HGTV’s co-founder, Susan Packard, as she shares leadership lessons from businesses she has helped to build, and from the leadership work she is doing today. She will discuss how vision, audacity, and relentless focus are some of the key factors that make great leaders today. She will also share some unusual insights and stories about diversity as a business practice today.

Move Fast, Think Big: Building a Brand Leader HGTV took a big idea - a cable television network devoted to all things home - into a marketplace dominated by media giants and emerged the leader. Now launched in more than 98 million homes, HGTV changed how we envision our homes and, in the process, established a new model for business innovation and success. Packard shares with audiences strategies for forging and promoting a brand while gaining customers who'll remain loyal to it, and provides ideas for expanding into other channels and platforms to secure even greater market share while maintaining brand integrity.

How Culture Impacts Employee Engagement: Timeless Lessons on Talent
Two of today’s toughest challenges are recruiting and retaining the best talent. Learn how a $7 billion business did it from the ground up, and how these lessons can apply to you. HGTV co-founder Susan Packard will cover critical areas such as team structure, having a sense of mission, and how small, inexpensive things can impact loyalty and workplace excellence. Having the right people in the right jobs with the right amount of motivation is crucial to any successful organization and Packard shares what employers must do to create a workplace that can become the envy of any industry.

BEST-SELLING BOOKS

New Rules of the Game: 10 Strategies for Women in the Workplace
Business is a team sport. Learn how to play.

What would your workday be like if you could understand how your colleagues–especially men–succeed and win at work? And if, in understanding and applying the rules, you could win too?

In New Rules of the Game, Susan teaches you how to cultivate gamesmanship—a strategic way of thinking regularly seen in the video game and sports worlds—and most often among men—that develops creativity, focus, optimism, teamwork, and competitiveness. Gamesmanship is a way of thinking, and it’s an attitude.

She's sharing my career story with humor and candor, including the successes and mistakes, the triumphs and some personal and career tragedies, and presenting them as teachable moments for you. Each chapter ends with tips and advice on how to practice each Rule and as such New Rules of the Game is extremely useful and practical.

But this book is much bigger than Susan. She also shares the tales of other presidents and CEOs who have become great gamers in their own fields, providing you the insight and inspiration to play the business game smarter, stronger, and more successfully. You will be better able to coach others, inspiring your team to perform at higher levels as you drive them toward the next win.

With this lens you will come to think, and act, more like an athlete. This means showing up with confidence on the playing field and having a winning spirit. It means composure and mental fortitude. It means loving the game called business and being fueled by the raw adrenaline of winning. It means thinking like a winner.

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Mayor’s Commission on Unity, Diversity and Prosperity for Columbus, GA
Mayor’s Commission on Unity, Diversity and Prosperity for Columbus, GA
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Credicorp Bank
Credicorp Bank
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American Express
American Express
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Babcock & Wilcox
Babcock & Wilcox
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National Hockey League
National Hockey League
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YPO: Young Presidents’ Organization
YPO: Young Presidents’ Organization
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U.S. Department of Agriculture
U.S. Department of Agriculture
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ABS Capital Partners
ABS Capital Partners
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The Advisory Board Company
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Auburn University
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Mercury University
Mercury University
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AHIMA
AHIMA
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Ales Group USA, Inc.
Ales Group USA, Inc.
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American Lung Association
American Lung Association
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American Society of Association Executives
American Society of Association Executives
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Deloitte
Deloitte
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DeVry Education Group
DeVry Education Group
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Volkswagen
Volkswagen
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KPMG, Europe
KPMG, Europe
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Hewlett Packard
Hewlett Packard
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BASF
BASF
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AlphaNet
AlphaNet
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FDIC: Federal Deposit Insurance Corporation
FDIC: Federal Deposit Insurance Corporation
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Mattel
Mattel
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Sustainable Brands
Sustainable Brands
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