SPEAKING FEE RANGE ** Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us.
$20,000 to $25,000
BOOK SIMON MAINWARING
SPEAKING FEE RANGE*
$20,000 to $25,000
Book Simon Mainwaring
- Creator of "We First Capitalism."
- Former creative director at many top advertising agencies and interim CMO at TOMS.
- One of the most influential business leaders on sustainable, social good branding and community building.
- Author of the bestselling book, We First: How brands and Consumers Use Social Media to Build a Better World.
Simon Mainwaring is best known as the creator of "We First Capitalism," a concept which posits that corporations benefit from working in tandem, rather than in competition, with the ultimate goal of transforming society for the better. Mainwaring’s methods show businesses and associations how to use the story of their good work to enable brand growth and recognition, in addition to community engagement and social impact.
Prior to starting We First, Mainwaring was an award-winning writer, Creative Director, and Worldwide Creative Director at many of the world’s top advertising agencies, with a career spanning 18 years. A speech given by Bill Gates to the World Economic Forum in 2008, in which members of the audience were challenged to take on a project of “creative capitalism,” inspired Mainwaring and led to the birth of We First. Simon was also the interim CMO at the famed fashion company (founded by Blake Mycoskie, Toms.
In addition to managing his own businesses, including the aptly named We First, Inc. Mainwaring regularly contributes articles on branding and social technology to The Guardian, Forbes, and Huffington Post. His book, We First: How brands and Consumers Use Social Media to Build a Better World is a New York Times, Wall Street Journal, and Amazon bestseller; it has been translated into Russian, Chinese, Taiwanese and Korean.
Mainwaring is a lauded and highly sought after speaker not only in the United States, but internationally, with engagements including: the Cannes International Advertising Festival, Richard Branson / Virgin on Necker Island, Royal Society of Arts, SXSW, TEDxSF, Conscious Capitalism, Sustainable Brands, WOBI, and Toyota. He has also worked with brands such as Google, Coca-Cola, General Motors, Samsung, Gucci, VW Group, NHL, and Patagonia.
Today, We First programs include keynote speeches and workshops, as well as an annual Brand Leadership Summit that shows companies how to combine moving storytelling and social technologies to inspire employees and customers to build businesses and make positive impact with them.
|The larger purpose of my speaking is to help facilitate the shift in business to become a force for social good; so I invest a great amount of time and energy in understanding an audience and clarifying what they need to know so they can see how this can truly drive profit and business growth.|
|What do you want people to learn / take away from your presentations?|
| The most important thing I want people to take away from any presentation would be actionable steps that make a real difference to their business. With that in mind, I work very diligently to present concepts, insights and research that offer a clear line for audiences to follow, and social proof that gives them the confidence to know that this is the right path for them.
The larger purpose of my speaking is to help facilitate the shift in business to become a force for social good; so I invest a great amount of time and energy in understanding an audience and clarifying what they need to know so they can see how this can truly drive profit and business growth.
The benefit of all the consulting work we do at my firm, We First, is that we deeply understand the challenges and complexity that business leaders and marketers face today, and in doing so, we aim to share practical insights based on real world experience.
I’m happiest when an audience walks away with real value in their hands - and that’s why I typically challenge them to answer key questions about their business in the room, so they receive value immediately during the presentation.
After all these years of speaking, I still consider it a privilege to have others listen to what you think and so I believe it is the responsibility of the speaker to offer that value to event hosts and attendees.
|What kind of special prep work do you do prior to an event? How do you prepare for your speaking engagements?|
| I am fortunate enough to speak at a wide variety of conferences that focus on branding, marketing, leadership, innovation, emerging technology, social media, sustainability, CSR and non-profits.
In all cases, I prepare for a speaking event on two levels:
First level, I have one or more calls with the client to deeply understand their goals for the event, the challenges that audience members are facing, and what extraordinary success would look like for the event organizer. I then research the industry and brands that will be attending to thoroughly understand what is going on in their minds when they will be sitting in the audience.
I extensively research the future of that specific industry or sector to identify the obstacles and opportunities that may not be readily apparent. Only then do I start to prepare my presentation and structure it in such a way that the audience will leave with actionable insights based on my experience, research and vision for the industry.
Second level, I prepare is physically prior to the event itself. I’ve had the opportunity to do a lot of voice and movement training over the years, and this has allowed me to develop certain routines before I speak to ensure I’m ready physically, vocally and mentally. I’ve found this incredibly important, because the only time I’ve ever felt slightly off my game is when I haven’t had the chance to prepare properly physically due to jet lag or unforeseen circumstances.
The last part of this preparation routine involves connecting with my passion for this work in the first place. Invariably, I find this motivates me to connect deeply with my audiences and to share my message with passion so that it has maximum impact on the audience.
|I feel very lucky to be in a position to have others listen to my ideas and to be paid for that opportunity is something none of us should take for granted.|
|Have you had any particularly memorable speaking engagements / unusual situations arise while on the road?|
| Like many speakers, I’ve had those strange situations where the technical or AV side of the things comes unstuck. On two occasions I’ve had microphones and screens go out, but it’s actually fun to engage with the audience while you wait for a technician to replace a mic.
There have been many occasions when jet lag was cruel and you force yourself to rise to the occasion which is why having a physical preparation is so important.
There have also been many bizarre situations, whether it involves seeing your head 20-feet high on a Jumbotron or being escorted to and from an event by a bodyguard carrying a machine gun. I think every speaker has many moments where they quietly say to themselves, “How did I get here?” and many long nights in hotels where you say, “Where am I?”
Whatever the circumstances, I feel very lucky to be in a position to have others listen to my ideas and to be paid for that opportunity is something none of us should take for granted.
|What types of audiences would most benefit from your message?|
| The audiences that would most benefit from my message would be those that are interested in best practices and the future of leadership, innovation, branding, marketing, social media and social impact. Each one of these areas are now interrelated and so it is critical to get a perspective of all factors to ensure a brand can keep up with the marketplace and carve out a leadership position. That’s why leadership, innovation and branding are the three key areas on which I speak.
To put that in context, if a brand truly wants to innovate and establish a leadership position, it must transcend its products, services or category to shape culture. To do that, a brand must lead a cultural conversation that is meaningful and relevant to its audiences. Only then will it avoid being yet another advertiser shouting for attention and become a true partner with consumers that inspires loyalty, goodwill and sales.
|I really enjoy talking about the future of branding and consumer engagement. All brands need to know how to tell the right stories in the right ways so their business and communication strategies are realized.|
|Which of your keynote speaking topics are your favorites and why?|
| I really enjoy talking about the future of branding and consumer engagement. All brands need to know how to tell the right stories in the right ways so their business and communication strategies are realized. For that to happen, you need to deeply understand how our cultural landscape is changing, how technology has impacted marketing, and how to inspire consumers to build your business and social impact with you.
There are several ways to do this well, including how you define your brand story, how you architect a self-sustaining customer community and how you lead a cultural conversation that builds your business and social impact. We see these strategies being used by many of the world’s leading brands including Unilever, Coca-Cola, Patagonia, CVS and Tesla.
What I specialize in is breaking down the key strategies and tactics of such brands to show how to create storytelling that truly moves the needle. Some of my favorite topics are:
1. Social storytelling for customer, community and cultural leadership.
2. The future of social branding and consumer engagement.
3. The art and architecture of customer community building.
4. How brands use social media to build their profits and positive impact.
For so many marketers what works – and what doesn’t work – is a mystery because it’s almost impossible to reverse engineer the strategies that the most successful branding are using. At We First, we have the good fortune to work with many of the most successful brands and can leverage that experience and expertise to give event attendees actionable insights into leadership, innovation and branding.
|What inspired you to start doing speaking engagements?|
| I started speaking with the launch of my book, We First: How Brands and Consumers Use Social Media to Build a Better World. It was a New York Times bestseller and voted best marketing book of the year by strategy + business. That’s when a lot of people started asking me how they can apply the principles of the book to their company. As a result I started speaking to share these insights on why brands need to become more purposeful and to engage with consumers in new ways using social technologies.
One speech led to another and because the book was so timely in terms of shifts in the marketplace, I had the good fortune to keynote in Asia, Europe and throughout the United States at conferences and events for major brands. The marketplace has only just started to catch up to the insights laid out in my book, and so this message is becoming more relevant than ever.
|A presentation is never a success to me unless you connect with an audience’s heart and mind and they also walk away with a clear understanding of how to apply what they just heard to their business.|
|How do case studies, personal stories and/or humor factor into your keynote speech content?|
| As an Australian I’m fortunate to have a certain blend of critical thinking and disarming humor that quickly puts an audience at ease, allowing them to open up to new ideas and thinking. A presentation is never a success to me unless you connect with an audience’s heart and mind and they also walk away with a clear understanding of how to apply what they just heard to their business.
I also weave personal stories into the opening and body of my presentations to create context for the ideas that I will be sharing and so the audience can relate to me as a speaker.
At the heart of my message is the need to relate to each other in very human terms and that’s something I make sure to do myself. I then provide several key points backed by the latest research and case studies to provide concrete examples of how to apply this new thinking to the audience’s own businesses. As a result, my presentations tend to be a blend of humor and critical thinking, structured around several key ideas that ensure every attendee walks out with real value in their hands.
I put a lot of effort into making sure I understand the goals of the organizer and the challenges that the audiences are facing, so I can speak to them in ways that are specific and critical to success. When those solutions are presented in a fun, engaging and inspiring way, I find presentations are a great success.
|What are some of the successes you've helped clients make?|
| I’ve had good fortune to partner with many clients that have made dramatic shifts in business, marketing and social impact. For brands such as Coca-Cola and Sony Pictures Television we have helped define their global sustainability positioning, and for TOMS, VSP Global, Consumer Reports, and ConAgra Foods we have helped to define their brand stories. Further, we have also developed social marketing plans for Lincoln Financial Group, Rosetta Stone, Tupperware, Rubios and Nutiva, amongst others.
We’ve done many branding and social media workshops that have helped drive fundamental culture shifts within organizations to ensure the new strategies are executed effectively.
Finally, we have received many client testimonials that describe how the keynote presentations I do truly shifted the culture within their organization and inspired employees to think and act in new ways.
Taken together, I would have to say the greatest achievement of my consultancy firm, We First, is to be making a valuable contribution to the forefront of brand leadership in terms of how business and marketing must change to positively lead the future. We only succeed if the companies we work with succeed, and we’re excited about building more brands and creating greater social impact in the future.
Full Keynote Speech on the Future of Branding, Marketing and Employee Engagement
Simon’s presentation was relevant and insightful into how brands think and work to get their message across to consumers. He had great real world examples which the audience was able to relate to. It was easy to see how these examples applied to our business and clients, and how we could use them to improve the value we offer. Attendees found it to be informative, clear, concise, and engaging, with many considering his presentation to be one of the highlights of the off-site.
Simon did an amazing job as we knew he would, his presentation, demeanor and messaging was extremely well received across the board. His willingness to take the time to learn about our business and our objectives for the meeting were apparent by the quality of his content and customization to our corporate goals and vision. He is a true professional and an authentic business partner.
"Thank you again for taking the time to join our kick off meeting last week. The feedback we have been receiving on your presentation is phenomenal!"
"Simon was very charismatic and engaging. People really loved his speech & we received excellent feedback!
I can't express how thrilled we are about your work with our leadership team today. The buzz is still going... Community service IS about the bottom line... Support the mission, tell your story, empower the people: just a few buzz phrases I am hearing.
I appreciate your time and thoughtful presentation and look forward to continuing this great work.
Toyota Financial Services
After a few false starts with opening keynoters at our event, we were ready to be impressed. Simon kicked off our show with his charismatic and sincere style, and his very important message of Profit with a Purpose for our Retail Marketing audience. Our surveys speak for themselves: Simon was the most well-received speaker of the entire show. An extra bonus is that his team is a dream to work with and leaves no stone unturned.
Simon was so willing to help in any way possible. I also appreciate the amount of communication I received from him prior to the event, and opportunity to brief him over Skype. Simon was a valuable addition to the inaugural Sustainable Brands Sydney Conference. He brought a wealth of knowledge from previous Sustainable Brands events around the world, which helped the audience to understand the ethos of the conference objectives. I would highly recommend Simon as both a Keynote presenter and Workshop facilitator. Sustainable Brands
We had a fantastic/productive two days of thought provoking ideas and discussion with our 30 member clubs and Simon's presentation played a big part and was incredibly well received. He was on point and did a wonderful job providing our teams a macro view of a changing media landscape/social mission based branding at the same time blending in our business to make it very tangible.
Exectuive Vice President / CMO
National Hockey League
It takes a strong message to catch the attention of our customers, who are some of the most dynamic innovators and practitioners of digital strategy, marketing and media. Simon succeeded admirably, bringing the passion of his vision of "We First" capitalism to engaging and capturing the loyalty and attention of new customer who have expectations about what the organizations and brands in his/her life can do for them - on their time and terms. Simon went right to the heart of the matter in his keynote at our first customer conference, Engage 2014, and left all of us looking for more of his wisdom and insights.
Simon excited and engaged our audience by communicating essential information supported by thoughtful data and real world examples. His diligent preparation ensured that our audience learned something new that they could immediately incorporate into their own businesses. He was incredibly accessible and available and took time to get to know us and our needs. I would hire him again in a heartbeat!
Stephanie Carter, Marketing & Communications Partner, ABS Capital Partners
Simon did a great job, exactly what we needed. Everyone was really impressed and of course we referenced his presentation throughout the afternoon. Thanks so much for getting us off to a great start!
Simon’s thought-provoking and energizing opening keynote at our Annual Conference truly set the tone for the entire conference. Not only did he provide a plethora of useful information for our audience, but he delivered it in an engaging and relatable way. In fact, he was one of the highest rated speakers of the entire conference. Simon was a wonderful speaker as part of our internal sustainability speaker series on the role of sustainability and brand. His presentation hit the mark and inspired many great conversations and new approaches to 3M's sustainability communications.
Association of Corporate Contribution Professionals (ACCP)
I was so impressed not only because of Simon’s power to engage the audience, but also in the way he connects our minds and souls. His vision and presentation have challenged, inspired and motivated everyone in the room. As a conference organizer I could not recommend Simon more highly as a keynote speaker.
Fernanda Bornhausen Sa, Founder, Social Good Brazil Founder
As the opening Keynote on Day One this is the most important session as it sets the tone for the rest of the event. I could not be happier! He was not only engaging and educational but entertaining. I would not only highly recommend Simon but intend on working with him again.”
Adam Wilson, VO Conferences Asia Pacific, GDS International
Simon’s passion, energy and wisdom came across strongly. He left this audience motivated and contemplative as noted here in a few of the many positive comments received—“Mind blowing session!” “A highly energetic presentation!” “Really enjoyed Simon!”
Tracy Rettie, CAE, Assistant Vice President, American Staffing Association
We recently invited Simon to speak to our marketing, communications and agency partners. His deep brand experience and social media insight made him an incredible speaker. He kept the group engaged in the conversation. Like all good storytellers, there are memorable lessons wrapped in interesting examples.
Mary Henige, Director, Social Media & Digital Communications, General Motors Company
Simon brings a true and authentic passion for his life’s work to his speaking engagements. His depth of experience and knowledge translates into a meaningful story that can move an audience to action. He is committed to a better outcome for all who engage in the collective conversation and is dedicated to help others find greater success along the way. Simon knows how to engage a room to shift perspective and drive new thinking that can help us tell our brand stories in a way that has real impact on our customers and community.
Katherine Twells, AVP, Customer Marketing, The Coca-Cola Company
Simon shared a great message with our group but what we appreciated the most was that he incorporated our purpose, values, etc. into his presentation as well. This made his message very consistent with our message.
First United Bank
If your company is interested in keeping ahead of the new wave of customer engagement that is now powered by the new tools of social media – and who isn’t? – you should also be interested in engaging Simon Mainwaring to show you how to do it.
Rick Ridgeway, VP Environmental Initiatives, Patagonia
Simon was a recent speaker at our Gucci Group Conference. He was extremely engaging, thought provoking and distilled complex ideas down into simple but powerful communications. The participants left inspired with clear insights into how to relate he shared to their business. I would highly recommend him as a transformative keynote speaker.
Karen Lombardi, Executive Vice President Global Human Resources, Gucci Group
Simon is fluent on subjects that most marketers and advertising people have only just started thinking about. He’s got genuinely new things to say on the role of brands, the role of marketing and the role of citizens and consumers in shaping a progressive business agenda. He was brilliant at YouTube’s “Good Work” seminar in Cannes this year. He’s someone who can help you do a power of good.
Craig Davis, Co-Chairman & Chief Creative Officer, Publicis Mojo
Simon brings an unusual depth of knowledge about how we got ourselves in to the mess that we are currently trying to unravel in society, and a compelling vision for how we can get ourselves out. But more than that, he’s a fabulous storyteller who can paint a picture that will spark the imagination of audience members and enroll them in finding their own path to contributing to a flourishing future. Highly recommend!
KoAnn Vikoren Skrzyniarz, Founder/CEO, Sustainable Life Media
Simon Mainwaring was a big hit at Brand Manage Camp 2011. He was a absolute pleasure to work with pre, during and post conference and really went the extra mile to ensure he understood our event, our attendees, and the entire agenda so that he could custom craft a topic and presentation that delivered the actionable insights our attendees crave. Simon is that rare package of sizzle AND steak and I would recommend him highly to anyone considering him for participation in their event.
Len Herstein, CEO & President, Brand Manage Camp
Simon gave a rousing keynote at our Social Enterprise Summit 2012. His Me-To-We message was very timely and well received among our members who are effecting a transformation away from the Greed Economy. And he’s a genuinely committed, enjoyable and engaging fellow to boot.
Kevin Lynch, CEO & President, Social Enterprise Alliance
What can I say? Your presentation was engaging, thought-provoking and amazing. You ended the LMA-LA CME on high note, inspiring attendees as they headed into the weekend.
Jennifer Larivee, Director of Marketing, Legal Marketing Association
We host more than 100 speakers a year, and Simon is among the best. He’s informative, stimulating, and engaging. Each person in the audience is exposed to new and big ideas, and is more importantly moved to act. His message is great for competitors, innovators, and do-gooders in the marketplace and the world.
Michael P. Davidson, CEO, Gen Next
Simon just doesn’t come in content to talk and shake a few hands. Instead, he brings a full arsenal of smart concepts, compelling presentations, and a full-on, no-holds-barred generosity that is as authentic as it comes. He captured the hearts and minds of our students and faculty with insights on social media, creativity in a changing profession, and the new agency mindset that honors bravery and innovation. Wonderful to witness. Bravo, Simon!
Professor Debra Morrison, School of Journalism and Communication, University of Oregon
Simon enthralled and inspired our Australian audience during his workshop on ‘How non-profits think like for Profits,’ at ConnectNow in Sydney. I have never seen an event with satisfaction scores so uniformly high. From government and corporate groups, to rowdy social mediarati, agencies, charities, bloggers and SMEs, Simon has the gift of making complex stories concise and memorable, and delivers with energy, humor and insight. Forget about the ‘guru’ tag, Simon is the consummate communicator embracing social media and innovation and putting it to best practice. I look forward to having Simon back as keynote speaker at our next event.
Siobahn Bulfin, Executive Producer, Connect Now Conference, Sydney
From the moment he began, Simon’s energy, passion, and vision were evident to everyone. Comments came pouring in after the conference and included: “I was riveted by Simon’s speech and I’m so excited to put social media marketing to work”; “…it was by far one of the best social media for social good talks I’ve heard.”
Professor Beverly Macy, Co-Producer, Cool Gravity Summit
"Simon's keynote was a highlight of the meetings and we are still receiving positive reviews a week later. Simon was a terrific addition to the NHL Club Business Meetings. His ability to weave NHL examples into his key messages was instrumental in keeping the audience engaged and excited. He did a great job weaving tactical applications into a broad strategic message re community building and brand integrity. In hockey vernacular, Simon 'stood on his head!'"
Susan Cohig, SVP of Integrated Marketing, National Hockey League
We had the pleasure of having Simon speak at our company retreat this year. He’s gutsy, punchy and highly engaging. His passion for helping corporations determine and maximize their social purpose is infectious! Our whole team is very excited to work with Simon and help our clients build sustainable, meaningful communities that not only build brands but do good things for our world. Many thanks, Simon!
Maril MacDonald, CEO, Gagen MacDonald
Select Client List
Coca-Cola CMO Summit
Bill & Melinda Gates Foundation
SOCAP International Annual Conference
WOMMA Annual Conference
Brand Manage Camp
National Business Experts
Mashable Social Good
Legal Marketing Association Conference
Social Media Week
GSMI Social Media Strategies Summit
Images and Voices of Hope World Summit
Kanter Retail Conference
National Speakers Association
Royal Society of Arts, London
Utenti Pubblicita Associati (UPA), Milan
Cannes International Advertising Festival
Media Entertainment Technology Alliance
Conscious Business Network
UCLA Social Media
USC Annenberg School of Communication and Journalism
Gen Next Forum
Young President’s Organization
More often than not, we think of capitalism and altruism as opposing forces; neither one can benefit the other. Simon Mainwaring has built an entire business philosophy around its antithesis: We First Capitalism, a system by which businesses can vie for capital without being in competition with one another, with the added benefit of positive social engagement as the result of their cooperation.
Mainwaring is a creative thinker, and an innovator. He developed We First, not because he intended to come up with the next big moneymaking strategy, but because it occurred to him that capitalism could benefit more than just entrepreneurs; it could benefit everybody. And he did not need to sacrifice any market value to make that happen.
In his programs, Mainwaring works with business leaders both up-and-coming and established on not only the most effective ways to implement his ideas, but the best ways to implement their own; their own creativity is just as valuable as his, and as long as they keep in mind that capitalism can be a tool for good, they can succeed, and they can feel good doing it.
Leading the Future: How to outpace today’s disruptive marketplace
The S&P 500 list is turning over faster than ever, inspiring fear in the hearts and minds of executives trying to build their company’s future. To address this, brands must attract and retain top talent while maximizing their productivity. They must foster cultures of purpose, ingenuity and innovation. They must empower their organization to match the mobility of the marketplace and, better yet, outpace it. In short, to triumph over disruption brands can’t merely participate in the future, they must create it. In this presentation, Simon reveals:
· How the world’s smartest brands are leveraging their purpose, mission and culture to unlock innovative products, services and marketing.
· How companies are reinventing themselves from the inside out to build relevance for both today and tomorrow.
· How organizations are rethinking their role in society to inspire everyone that touches their brand to drive their success.
Tomorrow’s CMO: Accelerating growth through future-facing marketing
Marketing leaders face more pressure than ever to drive company growth in a fractured, real time and competitive marketplace. So how do you balance strategy and flexibility to capture attention? How do you, as an incumbent brand, reinvent yourself to establish relevance, engagement and participation? As a start-up or high growth company, how do you reimagine your marketing to rapidly reach scale and build a competitive advantage? To achieve this, marketing leaders must leverage humanity and technology in new ways both inside and outside of their organizations to ensure everyone that touches your brand builds your business. In this presentation, Simon will reveal:
· How to rapidly disrupt your marketing before the marketplace disrupts your company.
· How to use strategic storytelling to put old mindsets and behaviors behind you.
· How to reinvent your culture and marketing through future-facing storytelling that rapidly accelerates growth.
Growth Leadership: Connecting the dots between personal and brand growth
Today marketplace is increasingly being shaped led by charismatic leaders that demonstrate both personal and corporate leadership. What they have mastered is the critical connection between work they do on themselves and its effect on their company, culture and community. By doing so they find personal fulfillment in their work and inspire their organizations to become more connected, productive and effective in driving growth. As such, this opportunity represents a critical but overlooked challenge to every leader – how to advance themselves to and move their company forward. In this presentation, Simon will reveal:
· The fundamental connection between personal development and company growth.
· The critical questions leaders must ask themselves to realize the full potential of their themselves and their companies.
· The essential strategies and tactics required to create a culture of personal and business growth.
EMPLOYEE ENGAGEMENT / CULTURE
From Engagement to Action: Mobilizing employees to drive culture, innovation and growth.
Every employer wants their people to see work as more than a job. To bring their best selves, skills and attitude to what they do. To actively contribute to an culture that constantly challenges the status quo and drives innovation from the inside out. So how do you attract such people to your company? How do you inspire them to play this role? How do you reward them to create a self-perpetuating culture that guarantees the long-term relevance, growth and leadership in the marketplace? In this presentation, Simon will reveal:
· How to use storytelling to capture the attention, interest and engagement of employees.
· How to engage, inspire and reward employees to motivate actions that drive innovation and growth.
· How to empower and equip employees to become powerful storytellers that effectively market your brand.
Return on Culture: Unlocking the full value, productivity and power of your employees.
The greatest investment a company makes is in its people and yet companies rarely get a high return. In fact, Gallup says only 30% of US employees are engaged at work. So how to you rapidly, effectively and measurably address this huge missed opportunity? How do you ensure all the effort you make to win the talent wars translates to your bottom line? How do you inspire and equip every employee within your company to effectively build your brand and business? Employee productivity organization is today’s great untapped opportunity for those brands willing to take the critical steps to unlock the full value of their people and culture. In this presentation Simon will reveal:
· How to inspire your employees to engage, participate and advocate for your brand.
· How to integrate the new skills, mindsets and behaviors that drive growth.
· How to build and scale a positive and productive culture that delivers high returns on your investment in employees.
Employee Advocacy: Transforming employees into your brand’s most powerful storytellers
Inside every organization are countless stories that could unlock untold value for your brand. Yet most organizations don’t empower, equip or inspire employees to share those stories with each other, the company or their customers. This oversight not only robs employees of greater satisfaction and fulfillment, but it robs the company of the ability to use social technologies to share those stories to build the relevance, reach and resonance of its brand. In this presentation, Simon will show:
· How the smartest marketers identify and celebrate employee stories with both inside and outside of their companies.
· How to transform employees into passionate, reliable and effective brand storytellers using essential guidelines and guardrails.
· How to define, frame and create these stories in ways that inspire customers, consumers and partners to share them.
THE FUTURE OF MARKETING
21ST Century Marketing: Leveraging humanity and technology to accelerate growth
The future of marketing is being driven by new consumer expectations, disruptive technology and younger demographics. It’s constantly emerging, morphing and migrating in real time through digital, social and mobile technologies. It’s being relentlessly repurposed by virtual reality, augmented reality and artificial intelligence. In short, tomorrow’s marketing landscape would be unrecognizable today. So how does your brand stay relevant, reach its audiences and resonate deeply enough to drive growth? In this presentation, Simon will reveal:
· How the fastest growing brands are using leveraging social technologies to inspire employees, customers and consumers to build their business.
· How to leverage partnerships and movements to accelerate awareness and mindshare with consumers.
· How to shape culture in ways that drive earned media, business growth and social impact over the short and long term.
Marketing Triage: What your brand must do now to rapidly restore relevance and reach
The greatest obstacle to any brand is internal - old mindsets and behaviors that drove success in the past but that no longer serve its future growth. In fact, brands must back out of the future they want to own rather than build on the past if they want to position themselves for market leadership. So what are the key questions companies must ask themselves to overcome self-limiting thinking or behaviors? What new actions must they take to build a constantly evolving and innovative culture? What new ways of seeing leadership, culture and marketing are key to their future relevance and reach? In this presentation Simon will reveal:
· How to overcome outdated and unproductive thinking and behaviors by asking critical questions about your company mindset and behaviors.
· How to integrate and escalate new thinking and behaviors to position your brand for future growth and leadership.
· How to reimagine the role of leadership, employees, consumers and partners to keep pace with today’s marketplace.
Brand Survival: How to thrive in a shrinking economy
A common response to challenging market conditions is to retreat to safer thinking and behaviors. Yet today’s fast-changing and fractured marketplace demands that brands embrace risk to remain relevant to their audiences. So how does a brand balance security and risk? How does it identify what should remain constant and what can change? How does it plan for the future and remain flexible on a daily basis? Such skills will determine how well a brand survives in the face of economic headwinds and avoids becoming yet another casualty of greater competition, fickle audiences or disruptive technologies. In this presentation, Simon will reveal:
· How to balance essential long term, marketing strategies with flexible, tactical activations.
· How to activate employees, culture, marketing and consumers to drive company growth.
· How to establish cultural relevance that will keep a brand top of mind and drive earned media in a tough economy.
Reaching today’s consumer is harder than ever. Their expectations, behaviors and technologies are constantly changing. This makes it difficult to capture their attention and earn their loyalty over the long term. But what if there was a way to make your target audiences feel like part of your organization instead of customers? To motivate them to want to build your business and reputation? To use their own social media channels to share your mission, services, and products? Using real world case studies from companies such as Starbucks, TOMS and Patagonia, Simon will reveal how the smartest organizations are engaging consumers, building self-sustaining communities and shaping culture in ways that inspire consumers to join their movement to build their reputation, business and sales.
What You Will Learn:
· Who are your new audiences and what do they want.
· How to ensure Millennial and Gen Z consumers build your business with you.
· How to engage consumers using the latest digital, social and mobile channels.
· How to inspire Millennials and Gen Z consumers to promote your organization using social media.
· How to build a self-sustaining consumer community.
· How to lead a consumer movement that will build your reputation and business.
We First: How Brands and Consumers Use Social Media to Build a Better World
A social media expert with global experience with many of the world’s biggest brands —including Nike, Toyota and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies.
We First is one of those rare marketing books that is truly visionary.
Strategy+Business (voted We First Best Marketing Book of 2011)
The author’s enthusiasm and evidence make an excellent (and counter-intuitive) case for big business’s ability to make major strides in creating a more equitable world.
A must-read for those who want to understand and engage the power and potential of social media to promote a healthier, more equitable world.
Kirkus Book Reviews
While economists try to patchwork a theory of how capitalism should work, Simon Mainwaring, a brand expert, has looked at our systemic problems squarely and created a remarkable vision for fully functioning capitalism.
San Francisco Book Review
Mainwaring is the new master of the ‘three wins’ – for your company, for you customers and for the planet. He shows us clearly that companies that mean more actually make more, turning customers into their most important evangelists. Today, values count as much as value, and Simon shows us how to find, foster and share the best of both.
Steve Hayden, Vice Chairman, Ogilvy & Mather Worldwide
Simon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change. In We First, his approach inspires and empowers both brands and consumers alike with innovative solutions to some of the biggest challenges facing our world. Scott Harrison, Founder of charity: water
Mainwaring is an inspiring leader in his field that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.
Brian Solis, Author of Engage and The End of Business as Usual
Few understand the power of brands and consumers better than Simon Mainwaring. In “We First,” he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.
Jeff Jarvis, Author, "What Would Google Do?"
Put meaning back into your business by buying this book. Actually, buy two and give one away to someone who is also yearning to take their business to the next level.
Charlene Li, Author of Open Leadership and Founder of Altimeter Group
In this interview Simon Mainwaring discusses:
- Purpose-driven branding.
- The challenges and opportunities of social branding.
- Strategies for engaging customers.