Customer Service / LoyaltyEconomy / EconomicsMarketingMotivational SalesPolitics / GovernmentSales
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SPEAKING FEE RANGE ** Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us. $30,000 to $50,000 |
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BOOK PHILIP KOTLER speakers@coreagency.com |
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INTERVIEWCustomer Service / LoyaltyEconomy / EconomicsMarketingMotivational SalesPolitics / GovernmentSales
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SPEAKING FEE RANGE* $30,000 to $50,000 |
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Book Philip Kotler speakers@coreagency.com |
- Known as “the father of modern marketing” and “the world's foremost expert on the strategic practice of marketing.”
- Thought leader in the field of marketing, having developed numerous new concepts with over 150 articles and 58 books published.
- Author of seminal textbook Marketing Management, the world's most widely used graduate level textbook in marketing.
- The S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, considered one of the best business schools in the United States.
In the field of marketing, Philip Kotler has distinguished himself on many levels. He is an innovative thought leader, a revered educator, an accomplished author of over 50 books, well-traveled speaker, social activist, and trusted consultant to the world’s most recognized corporate brands. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." He has consulted for companies including IBM, General Electric, AT&T, Honeywell, Bank of America, and Merck in the areas of marketing strategy and planning, marketing organization and international marketing.
Today, Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Kellogg was voted the “Best Business School” for six years in Business Week’s survey of U.S. business schools. It is also rated the “Best Business School for the Teaching of Marketing.” Kotler has significantly contributed to Kellogg’s success through his many years of research and teaching there, since 1962.
Kotler is the author of Marketing Management: Analysis, Planning, and Control (1967). The seminal textbook is now in its 15th edition and considered to be the definitive treatment of the discipline; it is the world's most widely adopted textbook in graduate schools of business. In 2016 he became an advisor to The Marketing Journal, an online website dedicated to sharing insights and next practices in marketing. Though an economist by training, he is also known for his work in the field of political science, as he acknowledges the “disturbing interaction between Capitalism, our economic system, and Democracy, our political system.” His latest book, published in 2016, is titled Democracy in Decline: Rebuilding its Future.
 My presentations address our economic, political, and marketing systems: how they work, affect our lives, and how their performance can be improved. | |
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 | What do you want people to learn/take away from your presentations and what types of audiences would most benefit from your message? |
 | My presentations address our economic, political, and marketing systems: how they work, affect our lives, and how their performance can be improved. My work on capitalism and democracy is designed to help people - who have not thought much on how our economic and political systems function - to become inspired about learning more and discussing key ideas with others.
Almost anyone with an interest in marketing and global politics will benefit from my presentations, but I suspect that the middle class will derive the most benefit since they are in the best position to encourage discussion and debate. I think that lifelong learners especially will derive some pleasure in moving through my arguments and debating them as well. Though my recent books focus mainly on events in the U.S., my main messages extend and are easily tailored to a much more global audience. I have been giving presentations abroad for over 40 years. My most frequently visited countries have been Italy, Sweden, Brazil, Japan, China, Indonesia, South Korea, and Mexico. |
Partial Client List
| Communications: Technology: Financial Services: Paper & Forest Products: | Healthcare Petro-chemicals: Others: |
Marketing principles are only as effective as the people who apply them. Philip Kotler combines his expertise in marketing with an expertise in training. He works with clients to develop training programs that are industry-specific and tailored to their unique needs in order to deliver high quality programs that are practical, relevant, and designed to deliver meaningful results.
Kotler’s programs include Mapping Marketing Consequences, in which Kotler works with companies to determine customized marketing competencies in order to guide development in areas like career development and succession planning; Value-Based Marketing, which is a consulting program intended to help clients (especially B2B suppliers) present a solid “business case” for their products; and Marketing Training, which are designed to help clients accomplish marketing and sales objectives with the ultimate goal of improving business performance.
As Kotler says, “Marketing is a learning game.” With Kotler’s teachings, clients will learn concrete strategies to help them achieve and succeed.
Marketing principles are only as effective as the people who apply them. Kotler Institute combines its expertise in marketing with an expertise in training. He works with clients to develop training programs that are tailored specifically to their unique needs in order to deliver a high quality program that is practical, relevant and is designed to deliver meaningful results.
Mapping Marketing Competencies
Companies today want to apply more business discipline to developing and evaluating their marketing personnel. In response, Kotler Marketing Group works with clients to define and develop marketing competencies customized to their business and organizational needs.
Armed with a well-defined set of marketing competencies, companies and individual employees are able to guide decision-making in the following areas:
Ultimately, an effective set of competencies offers individual contributors and managers a roadmap of where people are going in the organization. Employees can create their own path by choosing which skills to master over time, and then work with their managers to create that path. This helps motivate employees and reduce turn-over. It also allows managers to see their organization from the point of view of their employees. It can also help streamline the review process.
Value-Based Marketing
For nearly two decades Kotler Marketing Group has worked with leading companies to solve marketing and sales challenges. We specialize in helping B2B suppliers – from the Global 1000 to startups – implement a value-based sales and marketing approach. Our suite of consulting and training services is designed to help clients:
B2B suppliers face intense, challenging sales environments and their sales people need the skills to accelerate the sales cycle and defend pricing and margins. Our sales training and negotiation programs can be integrated with our clients’ existing training programs and are designed to leverage the investment made in sales tools and other forms of collateral. Our programs are industry-specific and can be delivered on-site at client facilities.
Marketing Training
Marketing and sales strategies are only as effective as the people who implement them. That is why training is an integral part of any company’s effort to achieve marketing and sales excellence.
Other Marketing Program Topics:
Democracy in Decline: Rebuilding its Future
An examination by the 'father of modern marketing' into how well a long cherished product (democracy) is satisfying the needs of its consumers (citizens), bringing conversation and solutions on how we can all do our bit to bring about positive change.
At a time where voting systems are flawed, fewer vote, major corporations fund campaigns and political parties battle it out, democracies are being seriously challenged and with that the prospects of a better world for all.
Philip Kotler identifies 14 shortcomings of today’s democracy and proposes potential remedies whilst encouraging readers to join the conversation, exercise their free speech and get on top of the issues that affect their lives regardless of nationality or political persuasion.
Confronting Capitalism: Real Solutions for a Troubled Economic System
With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism--spanning a spectrum from laissez faire to authoritarian--shapes the market economies of all the wealthiest and fastest-growing nations. But trouble is cracking its shiny veneer. In the U.S., Europe, and Japan, economic growth has slowed down. Wealth is concentrated in the hands of a few; natural resources are exploited for short-term profit; and good jobs are hard to find.
With piercing clarity, Philip Kotler explains 14 major problems undermining capitalism, including persistent poverty, job creation in the face of automation, high debt burdens, the disproportionate influence of the wealthy on public policy, steep environmental costs, boom-bust economic cycles, and more. Amidst its dire assessment of what's ailing us, Confronting Capitalism delivers a heartening message: We can turn things around. Movements toward shared prosperity and a higher purpose are reinvigorating companies large and small, while proposals abound on government policies that offer protections without stagnation. Kotler identifies the best ideas, linking private and public initiatives into a force for positive change. Combining economic history, expert insight, business lessons, and recent data, this landmark book elucidates today's critical dilemmas and suggests solutions for returning to a healthier, more sustainable Capitalism--that works for all.
In this interview, Dr. Philip Kotler discusses:
• How big money in politics is destroying democracy in the U.S.
• Restructuring our election processes to boost participation.
• Ways to reduce the growing income gap and save a troubled economic system.
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