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SPEAKING FEE RANGE ** Please note that while this speaker’s specific speaking fee falls within the range posted above (for Continental U.S. based events), fees are subject to change. For current fee information or international event fees (which are generally 50-75% more than U.S based event fees), please contact us. $20,000 to $25,000 |
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BOOK KENNETH GRONBACH speakers@coreagency.com |
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SPEAKING FEE RANGE* $20,000 to $25,000 |
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Book Kenneth Gronbach speakers@coreagency.com |
- Leading expert on the impact of demographic change upon business profits.
- Author of the bestselling book The Age Curve: How to Profit from the Coming Demographic Storm.
- Develops tailored presentations for clients including AIG, Mercedes Benz, and True Value.
Over the course of three decades spent in retail advertising and marketing, Kenneth Gronbach observed the impact of demographic change upon business profits. His growing fascination with these trends led him into a new career as one of the nation’s leading experts in demographics and generational marketing.
Customers are, after all, the heart of any successful business. As head of consulting firm KGC Direct, Gronbach helps clients understand how demographic trends will impact their future. He combines objective data with “big picture” observations to probe the possibilities and challenges our business world will face in coming years. Gronbach’s analysis is based upon twenty years of personal demographic research.
Gronbach is author of bestselling books including The Age Curve: How to Profit from the Coming Demographic Storm and Decades of Differences: Making it Work (with Bonnie Hagemann). His clients include True Value, Mercedes Benz, and AIG.
“You were a fantastic keynote speaker. Your message, materials, and delivery were superb! Our attendees and I enjoyed and appreciated learning more about the demographics and how it relates to and impacts agriculture. The books were also a hit. You made me look good as an economist and I appreciate that, it was a big job!”
Clark Seavert, NW Agribusiness
“Ken was absolutely fantastic !!! In more than 30 years of hiring speakers and hundreds of events….he was one of the best ever! He was funny, entertaining, optimistic and enlightening. He just made everyone feel better about a lot of things in our country.”
Judi Sullivan, Community Bankers of Michigan
“We got great feedback on Ken’s presentation. He was terrific!”
AIG
“You gave a brilliant and humorous presentation filled with positive and forward thinking ideas that will help us achieve our goals. For sure, people were buzzing and excited with the presentation based upon the feedback we continue to receive through [the day].”
Anne Danaher, Executive Director, Jewish Family Services
“Over the course of many classes I have used “The Age Curve” as a reference in many different research contexts. Most recently it was a topic of Diversity Management and how to gain a competitive edge through managing a diverse workforce well. My big ending in this case was how dramatically the focus of “diversity” will shift to generational diversity and some of the implications to management. Your work is always a great closer.”
Senior Manager: Mercedes Benz
“I just wanted to take a moment to thank you for making me look good in DC by giving a presentation that I hear from numerous sources was well received.”
Marc L. Aronson, President & CEO Pennsylvania Association of Notaries
“Your talk at our annual conference is still the talk of the College.”
Marci Hosier, Bryant and Stratton College
“I think your lecture alone was worth the cost of the whole conference.”
Indar Maharaj
With self-aggrandizing humor and a talent for telling a good story, Kenneth Gronbach helps clients understand the power of people upon the future of their businesses. We are accustomed to recognizing the strengths of leadership or of teamwork, but we tend to ignore the influence of people as large groups upon market behavior. Gronbach reminds his listeners that the simple realities of demography play a foundational role in their companies’ success – or failure.
Gronbach develops customized presentations that provide immediately relevant, industry-specific data. Tailored information combines big-picture, “30,000 feet” observations with specific examples that help companies put his advice into practice.
As a 20-year veteran of the marketing world, Gronbach understands first-hand the needs and goals of marketing leaders. His research credentials provide him with a wealth of social scientific knowledge. Combining these remarkable attributes enables Gronbach to share unique insight that will be valuable to any organization.
Decades of Differences
The changes going on in today s workplace including diverse generations, shifting demographics and evolving technology are forever changing work and leadership as we know it. Now, with Decades of Differences: Making It Work, leaders have the concrete tools they need to become razor sharp, extremely adaptable and fully prepared to effectively lead and manage both the changes and the change-makers. The authors are leadership and demographics experts who combine years of research and experience to explain shifting demographics in a way we can actually understand. With their insight, you ll also know what to do about it whether you re a top-level executive, current leader, aspiring leader or someone being led. Section one looks at who the different generations are and what they think about each other.
You'll examine how to lead and manage and be led and managed by Baby Boomers, Gen X and Gen Y. In section two, the focus switches to how the demographics shift is impacting leadership and the overall workplace and what companies can do about it. From recruiting and staffing to succession planning and performance management, you ll gain practical strategies for creating a more collaborative and united workplace environment. There s no better way to prepare to meet the demographic challenge.
The Age Curve
For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor—the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a “best customer” that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them—and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success.
Common Census
Generational marketing is founded on the rise and fall of the size of populations, and their effects on economics, social issues and business -- in whatever geographical confines they may exist. In the United States, generational marketing is particularly pronounced because there is an enormous rise and fall in populations. Huge numbers are preceded by small numbers, and then followed by small numbers. They significantly change things in the economy. They significantly change things in education. They significantly change things in government. They significantly change things in business. And these are all very predictable things. Generational marketing is understanding what's next.
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