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Book Seth Godin speakers@coreagency.com |
- Marketing innovator with a distinctive take on our era of post-industrial revolution.
- Developer of the innovative Web tools Yoyodyne and Squidoo.
- Member of the Direct Marketing Hall of Fame.
- Author of 18 bestselling books and one of the world’s most popular blogs.
Seth Godin is a marketing innovator with an eye for the unique ways technology improves our ability to tailor needs, wants, and preferences. He is fascinated by this era of post-industrial revolution and writes extensively about changes in the world of business and how ideas spread. Developer of the marketing tool Yoyodyne and the community Web site platform Squidoo, Godin was inducted into the Direct Marketing Hall of Fame.
Godin is the author of 18 bestselling books, including Linchpin, Tribes, The Dip, and Purple Cow. His publications have been translated into over 35 languages, but as popular as his books have been, Godin reaches even more people through his blog. In a nod to his unconventional approach, Godin’s blog is untitled – but it’s one of the most popular in the world, and can be reached simply by typing “seth” into Google.
Ever willing to overturn industry norms, Godin recently launched a series of four new books via the crowd-funding site Kickstarter. Godin’s project was completely funded in just three hours; his first book in the series, What to Do When It’s Your Turn, quickly became a bestseller.
Seth Godin is a man with an eye for the remarkable and the unconventional. His groundbreaking ideas will help audiences discover the world of standout influence for themselves, adopting Godin’s innovative advice to enter new realms of marketing success.
While many caution against flying too high or rising too quickly, Godin observes that the myth of Icarus also included cautions about flying too low. Rather than “playing it safe” – advice for the industrial age – Godin shares tactics for transforming any occupation into artistry. Creativity is increasingly rare; choosing unpredictability and bravery enables us to stand apart from the crowd. Whether charting personal progress or marketing new products, Godin suggests that thinking “counterintuitive” may be our best tactic.
Audiences seeking leadership advice will benefit from Godin’s incisive commentary about the difference between true leadership and “sheepwalking.” True leaders connect today’s many “tribes,” overcoming their organization’s status quo to lead their followers in bold new directions.
The Icarus Deception: How High Will You Fly?
Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. In this speech, Godin shows audiences how it’s possible and reveals why it’s essential.
Purple Cow: Transform Your Business by Being Remarkable
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something! Purple Cow describes something phenomenal, something counterintuitive, exciting, and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff—a lot of brown cows—but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In this presentation, Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable.
Tribes: We Need You to Lead Us
The Web can do amazing things, but it can’t provide leadership. That still has to come from individuals… people just like you who have passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips. If you think leadership is for other people, think again. Godin shows fascinating examples in this talk, such as leaders coming in surprising packages, with the desire to change things, the ability to connect a tribe, and the willingness to lead. If you ignore this opportunity, you risk turning into a “sheepwalker”, someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. This presentation will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. . . . It’s not easy, but it’s easier than you think!
Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
Purple Cow, New Edition: Transform Your Business by Being Remarkable
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
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